South by Southwest announced the first 100 Showcasing Artists and 50 Showcase Presenters for the SXSW 2026 Music Festival & Conference, marking the start of a massive lead-up to the festival’s historic 40th year. SXSW returns to Austin March 12–18, 2026, and this first wave already signals a lineup built on discovery, range, and global reach.
Kicking things off in a big way, The All-American Rejects will headline the SXSW Music Opening Party presented by Rivian, setting the tone with a rare high-profile moment at a festival traditionally known for breaking new artists just as much as celebrating legacy acts.
Beyond the opening party, this initial announcement dives deep into indie rock, R&B, electronic, alt-pop, hip-hop, and experimental sounds—exactly the kind of genre-blurring mix SXSW does best.
🎯 ATXconcert Picks: Artists We’re Watching Closely
From the first 100 announced, these are the artists officially landing on ATXconcert’s SXSW 2026 radar—based on originality, live-show energy, and that unmistakable SXSW spark:
Showcase Presenters: The Rooms That Shape SXSW
SXSW also announced 50 Showcase Presenters, including returning staples like Billboard (already announced), Rolling Stone, BBC Introducing, British Music Embassy, NPR Music Stations, and The Line of Best Fit, alongside first-time presenters such as Willie Nelson’s Luck Reunion and Dream Con. These presenters will curate some of the most important rooms and moments of the week.
SXSW 2026 Is Officially Underway
This first artist wave makes one thing clear: SXSW 2026 is leaning into discovery, experimentation, and global voices early. With hundreds more artists still to come, this is just the foundation—and we’ll be tracking every update.
Stay Locked In With ATXconcert 🎶
SXSW season is just getting started, and we’ll be covering every major announcement, showcase drop, and must-see artist leading up to March. To keep up in real time, make sure you’re following ATXconcert on Instagram, Twitter/X, and TikTok, where we share daily concert updates, artist discoveries, and a lot of concert and SXSW ticket giveaways throughout the year.
If you’re trying to keep tabs on everything happening in Austin—and across the entire state of Texas—our full-time concert calendar at atxconcert.com is the place to be. We’re updating it constantly with newly announced shows, festivals, and special events so you never miss what’s coming through town.
We’ve also curated an ATXconcert Spotify playlist highlighting all SXSW 2026 artists, perfect for discovering new music before you see it live.
And if you missed it, be sure to check out our first SXSW 2025 blog post, where we break down how SXSW looks a little different this year and highlight the key changes, shifts, and things you’ll want to know before planning your week. It’s essential reading as the festival continues to evolve.
More artists, more showcases, and more SXSW chaos coming soon. We’ll see you out there.
